Official ECO-Ready project reports including project deliverables that are marked as “public”
Dissemination, Exploitation, and Communication Plan at EU and National Levels
Report by Oscar Sanchez Gonzales and Gerhard Schiefer proQuantis, Bonn, Germany
The ECO-READY project is to a large extent an information and communication project. Its ultimate goal is to organize a policy hub and an observatory which together offer information and support for policy, farms, enterprises, consumers and the society on assuring food security in times of change, not the least through changes in climate developments. Dissemination of project results and communication of the project with stakeholders is preparing the way for a policy hub and an observatory to be recognized as information and service providers upon completion of the project and, in turn, reaching the impact the project aims for. Dissemination and communication activities are, therefore, a crucial element in reaching the project’s success. All partners are engaged in preparing their project results for dissemination, in using their contacts and networks for information about the project, and in creating awareness about the project and its objectives in the stakeholder events they are participating in. The project’s task for dissemination, exploitation and communication is preparing and managing the dissemination and communication channels of the project including web presence, social media and e-mail stakeholder databases. In addition, partners use their own national or international communication channels to make as many stakeholders as possible aware of the project, its objectives, and results. This document, the “Dissemination, Exploitation and Communication Plan” is meant to provide a guidance for the project and its partners about the organization of dissemination, exploitation, and communication activities (DEC activities) in the project as seen at month 6 of the project. As needs and opportunities for DEC activities will change over time in line with project developments, experiences gained in communication, feedback from stakeholders, increases in partner competences in the project’s focus, and changes in the project environment, the DEC plan is embedded in a dynamic development process. This will be captured in a regular update of the plan’s online version and the publication of an updated version at least once per year. The document has four major parts each one divided into different chapters and subchapters. Based on an outline of our conceptual approach in dealing with DEC activities (chapter 2), the document utilizes an approach developed by the EU and discusses “Pathways to impact” by linking project results to impact categories and proposals for approaching different stakeholder groups through dissemination and communication activities (chapter 3). This part builds very much on outlines in the project overview and is primarily meant to reinforce awareness of the project’s dissemination and communication needs and opportunities among project partners. Procedures on how to deal with project outcomes, some guidance on how to approach stakeholders, and an overview on the organization of the project’s dissemination and communication channels are summarized in chapters 4-6. The concluding chapter 7 discusses actual plans for dissemination and communication as known and prepared for implementation at this initial time of project implementation.
Introduction into ECO-READY Website
Report by Porya Shahrezaie and Gerhard Schiefer proQuantis, Bonn, Germany
The project ECO-Ready engages in different online channels for distributing its results and for communicating with stakeholders in its efforts to reach impact. They include a.o. a website, social media accounts, and e-mail communication. This report provides a short introduction into the website that is active by the time of the publication of this report. The website is accessible through the domain www.eco-ready.eu. It can be accessed through PCs but also through Computer Tablets and Smartphones. Its design has been developed with a use through touch screens in mind. The website is embedded in a dynamic development process and develops its content in line with the development of the project and its project activities. This means that some parts are still without content but will be filled with content at later stages of the project. The structure of the website has been prepared for providing space for the information that is available already now but also for the information the project expects to be delivered at later stages. This approach has been used for providing visitors from the very beginning of the project with a view on the project’s ambition and expected outcomes. The website has been developed by proQuantis with support from project partners. It is managed by proQuantis who is responsible for its function, the accuracy of its content (if not mentioned otherwise), the regular update of the information deliveries, and the consideration of the European data protection legislation. This report provides an overview on the website development principles and informs about the principal design elements that have been used in the development of the website. However, the design just as the content are open for change and further development throughout the project duration for continuously improving the attractiveness for stakeholders and for reaching the impact the project aims for.